Privacy policy
Playground Forus AS is the data controller for the personal data we collect from you when you use our services. Here you will find an overview of what we collect, why, and how we process it.
Last updated 5 November 2026.
What data we collect
When you send a message via the contact form, we store your name, email address and the content of the message. When you visit playground.no, we use Google Analytics 4 for usage statistics and Google Ads to measure our ads. The Google tag loads on every page, including before you have responded to the cookie banner.
Without your consent, the Google tag only sends a cookieless measurement. Google then sets and reads no cookies, and removes Google’s own click IDs from the measurement sent to Google Ads. The measurement includes the page address, the page you came from, the time, and information about your device and browser, such as screen size and language. The address may still contain click IDs, for example from Meta, and the measurement sent to Google Analytics also includes Google’s click ID. After a purchase, the address of the receipt page contains the order number and a code that opens the receipt, and that address goes to both Google Analytics and Google Ads, whether or not you have consented. As with any visit on the web, Google also sees your IP address.
If you consent to analytics, Google Analytics uses cookies so that visits from the same browser can be linked. If you consent to marketing, Google Ads uses cookies too. Meta receives nothing until you have consented to marketing.
What we use the data for
Contact details are used to reply to your enquiry, and are followed up via our CRM (HubSpot). Usage statistics help us understand which pages work well and which ones we need to improve. We never sell personal data.
If you have consented to marketing, we also measure how our ads perform. To do that we share a purchase ID, the amount and an ad click ID with Google Ads and Meta, so a purchase can be tied to the ad you clicked. We never share your name, email or phone number in clear text. Only if you have consented to marketing, we also share hashed information with Meta, so we can measure our ads. When you buy something, this means your email and, where we have it, your phone number. The Meta Pixel can also pick up what you enter in forms on this site, such as your email, phone number, name, date of birth, postcode and city, and send it hashed to Meta when you submit the form, even if you do not buy anything. This is not clear text, but a code Meta can calculate for the information it holds and compare with. If you do not consent to marketing, Meta receives nothing, and Google Ads only receives the cookieless measurement described above. On the receipt page, that measurement also contains the order number, because it is part of the address.
Back-in-stock alerts
If a product or a size in our online shop is sold out, you can enter your email address and ask for a reminder when it is back. We then store your email address, which product and, where relevant, which size you asked about, and when you signed up. We only use this to send you one email when the product can be bought again. Signing up does not give you newsletters or other marketing from us.
The legal basis is your consent, which you give when you press «Sett en påminnelse» (Set a reminder). The information is stored with Netlify, which hosts our website, and the email is sent through Resend. Both process the information on our behalf. Internally we only see how many people are waiting for each product and size, so we can order more stock, never who they are.
We delete the address as soon as the email has been sent, and no later than 180 days after you signed up, even if the product does not come back. To withdraw your consent before then, email post@playground.no and we will delete it.
Memberships for children
If you buy a membership for your child, we register your child's name and date of birth in our booking system, linked to you as the payer, and your child gets their own customer number there. Your child's email is optional: if you give it, it is stored in the booking system, and it can be used for your child's own login in the app. We do not ask for your child's phone number or national ID number.
The purpose is to let your child use the membership and check in, and to let us follow up the agreement with you. We do not use your child's data for marketing. The agreement is with you as the parent, so the legal basis for processing your child's data is our legitimate interest in knowing who the membership is for (GDPR Article 6(1)(f)).
Your child is registered in our booking system when you go to payment. If you don't complete the purchase, we anonymise your child in the booking system manually, normally within three days of the last attempt to buy. So that we find the right child, the website keeps a list of children from purchases that have not been confirmed as paid, with your child's and your customer numbers, the order number and when your child was registered. Once a day the list is emailed to our reception, who check the child in the booking system and anonymise it. The email only contains customer numbers, order numbers and times, not your child's name. Your child is removed from the list when the payment is confirmed, and otherwise 8 days after the last attempt to buy, but not before the list with your child has been sent once. The unpaid order stays in the booking system with your child's first name and customer number for as long as the bookkeeping rules require, like other orders. You can also ask us to delete it at post@playground.no.
So that the same child is not registered twice, we store your child's customer number and your customer number together with a code made from your child's name and date of birth, and when the registration was made and last used. The code does not show the name or date. Only we can check whether a code belongs to a particular child, because that takes a secret key. If you gave your child's email, we also store a code made from the email in the same way, so that we can see whether you type the same email next time. That code does not show the email either. So only numbers and codes are stored here, not your child's name, date of birth or email. We delete the registration when it has not been used for 13 months, and earlier if your child is put on the list for our reception after a purchase that was not completed.
If you have bought a membership, your child stays in the booking system while the membership runs. When the membership has ended, we anonymise your child in the booking system manually. We keep the orders, which also have your child's first name and customer number, for as long as the bookkeeping rules require. You can ask us to delete the data at post@playground.no.
You have the right to object to our processing of your child's data. Write to post@playground.no.
Cookies and consent
We only set strictly necessary cookies before you give your consent. If you choose “Accept all”, we may also set analytics cookies (Google Analytics) and marketing cookies. One of the latter is pg_click_ids, which stores the ad click ID from Google or Meta for up to 90 days so we can see which ad led to a purchase; another is pg_first_touch, which remembers for up to 90 days which campaign you first arrived from, so we can tell whether an ad started a purchase you later completed directly; and a third is pg_last_utm, which remembers for up to 7 days which campaign you most recently clicked, so a purchase you complete a few days after clicking an ad can still be tied to that campaign. All three hold only campaign labels from the link you arrived on — never your name or contact details — and none is ever set unless you have consented to marketing.
You can change or withdraw your consent at any time via “Manage cookies” at the bottom of the page. If you withdraw your marketing consent, we also delete the pg_click_ids, pg_first_touch and pg_last_utm cookies. You can also delete the cookies for playground.no in your browser — we will ask again on your next visit. You are also welcome to contact us at post@playground.no if you want us to delete data we have already stored.
KilterLeague
If you join KilterLeague, we store a display name with your first name and last initial (“Kari N.”), the e-mail address from your Playground account, the routes you tick off yourself, with points and any flash, and the class you chose yourself (“Damer” or “Herrer” — women’s or men’s). Your display name, routes, points and ranking are shown publicly on playground.no and on the screen by the board — on the leaderboard for the class you chose yourself (“Damer” or “Herrer”). “Latest entries” shows name, route and grade, so the list reveals roughly when you climbed.
If you are under 13, a guardian must consent on your behalf. We read your age from your Playground account to know whether that is required, but we do not store your date of birth.
You can leave at any time from “My page” — we then delete your display name, class, e-mail and entries. If you have won a month, your name is also removed from the winners’ archive. Your participant record and archive rows are deleted automatically after 13 months of inactivity, and entries older than 13 months are cleared.
One exception to deletion: if an account is excluded from KilterLeague (for example for cheating), the exclusion persists even if you leave — otherwise it could be bypassed by re-joining. We then store only the customer number, the time and the reason, and the record is deleted 13 months after the exclusion or its reversal.
Storage period and your rights
Contact-form messages are stored for up to 24 months before they are deleted. Analytics data is anonymised after 14 months. You have the right to access, rectification, erasure and data portability — contact us at post@playground.no.
Complaints and contact
If you believe we are processing personal data incorrectly, you can lodge a complaint with the Norwegian Data Protection Authority (Datatilsynet, datatilsynet.no). Data controller: Playground Forus AS, org. no. 933 030 768, Tvedtsenteret, Lagerveien 2, 4033 Stavanger.
Questions about privacy? Send us a message.